Sunday 20 August 2017

Sonuuu...

Sonuuu…

I don’t know who started it, but “Sonuuu…” is a star on social media in India. In India, it is said that, whoever you think about repeatedly, gets hiccups. In fact, if any one starts getting hiccups, he or she is told that someone somewhere is thinking about you. So imagine the intensity of hiccups, everyone named Sonu must be getting after this “Sonuuu…” started trending on the social media. I pity Sonu…Nigam. First of all, he has to listen to the bad but catchy rappers, and then he has to deal with a bad bout of hiccups. Poor Sonuuu…

Started by a Maharashtrian folk artist called Ajay Kshirsagar, the simple yet catchy tune caught everyone’s fancy since it required no great singing genes and can be sung along by anyone without singing background. Very soon, everyone had forgotten the earlier social media sensation, Dhinchak Pooja, that multi-talented, multi-faceted Mulgi, with her super-hit song, “Selfie maine leli aaj…”; seeing is believing, my friends. So, here we have “Sonuuu…” with the simplest of lyrics and easiest of non-singing, capturing the nation’s fancy. So much so, that people in other states are coming out with their own versions, in their own languages, and well known Radio Jockeys supporting the trend with their own versions.

But think about it from a different perspective. Bad singing from Dhinchak Pooja or Taher Fateh and and the simple “Sonuuu…” are anytime preferable over the repeated violent acts , dominating world news today.

Yatindra Tawde

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